Under the auspices of the Otumfuo Osei Tutu II Foundation, the project is expected to last for five years, after which depending on the success will be extended.
The project will be implemented by industry players and experts from the Foundation and professionals from Ashesi University.
Project Lead, Michael Kwatia says the initiative comes from Asanteman aimed at mainly helping Asanteman youth to start and grow businesses that will create wealth.
“…we are targeting to engage with over ten thousand businesses, and provide direct support to about 1,000 businesses, and financial to support to over 50 businesses over the five-year period”
The challenge will also target the indigenous businesses and empower them.
Mr. Kwatia is positive this will address the challenges businesses face in the informal sector.
The Challenge begins on November 1. The form will be through an application online.
According to the officials, once an application satisfies the main objectives of being able to create jobs and skills and solve local problems then the expert job is to help these businesses grow over a period of time